Progressive tax Essay Example

Progressive tax Essay Willard Mitt Romney, was born March 12, 1947, in Detroit. He is an American businessman who served as the 70th Governor of Massachusetts from 2003 to 2007. He was the Republican Partys nominee for President of the United States in the 2012 election. Romney was raised in Bloomfield Hills, Michigan. His parents were Lenore and George W. Romney. Mitt Romney spent two and a half years in France as a Mormon missionary starting in 1966. He married Ann Davies in 1969. They had five children. In 1971, he earned a Bachelor   of Arts degree   from Brigham Young.Also in 1975, a joint Juris Doctor and Master of Business Administration from Harvard. Romney than officially became involved with the business field as a career. He secured a position at Bain ;amp; Company. Later serving as its chief executive officer, he helped lead the company out of financial crisis. In 1984, he co-founded and led the spin-off company Bain Capital, a highly profitable private equity investment firm that became o ne of the largest of its kind in the nation. Economy, everyone might wonder what mitt will do and he believes in free enterprise, hard work, and innovation. His plan consist of reduce taxes, spending, regulation, and government programs.Mitt’s plan to help The United States of America, is to increase the number in jobs. Romney plans to increase trade, energy production, human capital, and labor flexibility. With Romney in the house, Obama care would be out. Romney’s view on healthcare consist of the following: wouldn’t affect seniors or those near retirement, would not raise taxes, and support to help the pupil choose between traditional Medicare or private plans. This â€Å"Health Care† Romney speaks of will provide the same care and medicine like Medicare, but to a coverage. Mitt Romney is pro-life. He believes that all Americans have a voice, that should not be take away from them.People from whatever background know that millions and millions of abort ions happen every year. Romney would like to go to the Supreme Court and overturn Roe v. Wade. with this in mind, Romney will have each and every state have their own abortion laws. Romney will protect the Doctors, nurse, etc. of Hospitals. Meaning Saint Catherine for example, will not be giving abortions. Romney will have judges that know the choice between personal opinion and the law. Romney believes this statement.. â€Å" Why are we taking the lives of the most innocent among us† Marriage is between one woman and one man, or so believes Mitt Romney. Romney says he wants to support traditional marriage.Romney would like to propose a Federal Marriage Amendment to the Constitution defining marriage as between one man and one woman. Paul Ryan Bio Ryan was born in Janesville,Wisconsin. He was the youngest child in his family of four. his mother Elizabeth and his father Paul Murray Ryan who was a lawyer. Paul is a fifth generation. Ryan attended St. Marys Catholic in Janesvill e, where he was elected president of his junior class, and then became prom king. As class president Ryan was a representative of the student body on the school board. Following his sophomore year,   Ryan took a job working the grill at McDonalds. He was on his nighschools ski,track,and varsity soccer teams and played basketball in a Catholic recreational league.He also participated in several academic and social clubs including the Model United Nations. When he was 16, Ryan found his 55 year old father lying dead in bed of a heart attack. ISSUES: Mitt Romney Taxes Reducing and stabilizing federal spending is essential, but breathing life into the present anemic recovery will also require fixing the nation’s tax code to focus on jobs and growth. To repair the nation’s tax code, marginal rates must be brought down to stimulate entrepreneurship, job creation, and investment, while still raising the revenue needed to fund a smaller, smarter, simpler government. The prin ciple of fairness must be preserved in federal tax and spending policy. Individual TaxesAmerica’s individual tax code applies relatively high marginal tax rates on a narrow tax base. Those high rates discourage work and entrepreneurship, as well as savings and investment. With 54 percent of private sector workers employed outside of corporations, individual rates also define the incentives for job-creating businesses. Lower marginal tax rates secure for all Americans the economic gains from tax reform. * Make permanent, across-the-board 20 percent cut in marginal rates * Maintain current tax rates on interest, dividends, and capital gains * Eliminate taxes for taxpayers with AGI below $200,000 on interest, dividends, and capital gains * Eliminate the Death Tax Repeal the Alternative Minimum Tax (AMT) Corporate Taxes The U. S. economy’s 35 percent corporate tax rate is among the highest in the industrial world, reducing the ability of our nation’s businesses to c ompete in the global economy and to invest and create jobs at home. By limiting investment and growth, the high rate of corporate tax also hurts U. S. wages. * Cut the corporate rate to 25 percent * Strengthen and make permanent the R;amp;D tax credit * Switch to a territorial tax system * Repeal the corporate Alternative Minimum Tax (AMT) Romney Immigration Romney tends to emphasize border security and an immigration system that will benefit the economy.To secure the borders, Romney wants   to complete the construction of a high-tech fence along the Southern border with Mexico. He says he wants enough officers for border security, but does not specify if more, or how many, officers might be needed. Additionally, he wants to improve the exit verification system to make sure that immigrants do not overstay their temporary visas. To retain skilled workers, Romney proposes offering permanent residency status to foreign students who obtain an advanced degree in math, science or engine ering at a U. S. university. For industries that need and use temporary workers from outside the United States, Romney wants to reform the temporary worker visa system by removing requirements that slow the process of obtaining the visa.To discourage immigrants from entering the country, or staying in the country, without proper documentation, Romney would like to develop an improved employment verification system for employers to ensure that they are not hiring unauthorized immigrants. During the race for the Republican nomination, Romney argued that there would be no need to increase deportations of unauthorized immigrants because implementing a functional employment verification system would make it difficult for them to find a job and they would self deport. Romney also opposes magnets, or benefits, for unauthorized immigrants that he believes encourages immigrants to enter the country without authorization.When he was governor of Massachusetts, he vetoed a bill that would allo w in-state tuition for unauthorized immigrants and opposed drivers licenses for illegal immigrants. Romney does not support the DREAM Act, arguing that it too would be a magnet for unauthorized immigrants. He does, however, support one small part of the DREAM Act – he believes that unauthorized immigrants who were brought to the country as minors and have served in the military should be given permanent residency status. Romney has also said he would not, if elected, revoke the visas of those who obtained residency through Obamas Dream decisions. Democrats Akaka, Daniel K. (D-HI) Bingaman, Jeff (D-NM) Brown, Sherrod (D-OH)Cantwell, Maria (D-WA) Cardin, Benjamin L. (D-MD) Carper, Thomas R. (D-DE) Casey, Robert P. , Jr. (D-PA) Conrad, Kent (D-ND) Feinstein, Dianne (D-CA) Gillibrand, Kirsten E. (D-NY) Klobuchar, Amy (D-MN) Kohl, Herb (D-WI) Manchin, Joe, III (D-WV) McCaskill, Claire (D-MO) Menendez, Robert (D-NJ) Nelson, Ben (D-NE) Nelson, Bill (D-FL) Stabenow, Debbie (D-MI) Tes ter, Jon (D-MT) Webb, Jim (D-VA) Whitehouse, Sheldon (D-RI) Republicans Barrasso, John (R-WY) Brown, Scott P. (R-MA) Corker, Bob (R-TN) Hatch, Orrin G. (R-UT) Heller, Dean (R-NV) Hutchison, Kay Bailey (R-TX) Kyl, Jon (R-AZ) Lugar, Richard G. (R-IN) Snowe, Olympia J. (R-ME) Wicker, Roger F. (R-MS) IndependentsLieberman, Joseph I. (ID-CT) Sanders, Bernard (I-VT) House of Representatives of Indiana 1st Congressional District Democratic primary: Peter Visclosky: 42,219 votes Republican primary: Joel Phelps: 17,164 votes 2012 winner: Peter visclosky, Democrat 2nd Congressional District Democratic primary: Brendan Mullen: 11,218 votes Republican primary: Jackie Walorski: 46,873 votes 2012 winner: Jackie Walorski, Republican 3rd Congressional District Democratic primary: Kevin Boyd: 5,985 votes Republican primary: Marlin Stutzman: 74,812 votes 2012 winner: Marlin Stutzman, Republican 4th Congressional District Democratic primary: Tara Nelson: 7,018 votesRepublican primary: Todd Rokita: 73, 089 votes 2012 winner: Todd Rokita, Republican 5tht Congressional District Democratic primary: Scott Reske: 13,175 votes Republican primary: Susan Brooks: 31,185 votes 2012 winner: Susan Brooks, Republican 6th Congressional District Democratic primary: Brad Bookout: 8,278 votes Republican primary: Luke Messer: 32,859 votes 2012 winner: Luke Messer, Republican 7th Congressional District Democratic primary: Andre Carson: 34,782 votes Republican primary: Carlos May: 10,783 votes 2012 winner: Andre Carson, Democrat 8th Congressional District Democratic primary: Dave Crooks: 18,634 votes Republican primary: Larry Bucshon: 34,511 votes 012 winner: Larry Bucshon, Republican 9th Congressional District Democratic primary: Shelli Yoder: 13,186 votes Republican primary: Todd Young: 59,372 votes 2012 winner: Todd Young, Republican How did the debates affect the outcome of the election? The debates have a minor change on the outcome of the election. The two candidates   Mitt Romney and Barack Obama   both went   at each other in the debates. Mitt Romney who won the first election looked to be in control of the polls. President Obama came back and won both of the next two debates. Both of the candidates were going at each other about how they were going to run the country if they were elected president.President Obama won the majority of the debates and did go on to win the election. The people who watch the debates get to learn about the presidents and what they have to offer. I think that if Romney would of won the debates he still wouldve lost the election, why President Obama helps more of the middle class and poor which a lot of people need help. The single women also had a huge vote for President Obama. I think the election is based on how the candidate is going to benefit America and thats why Barack Obama won. He is going to benefit more people then Mitt Romney was. Kaelyn Czubak Juliana Cruz Jacob Bishop Larry Crisler Monday, November 19, 2012 Period 4, U. S. History OBAMA VS. ROMNEY

Understanding Dementia Professor Ramos Blog

Understanding Dementia Allison Hepburn 10/10/2018 English 010 3pm                                                                 Understanding Dementia Dementia is characterized by progressive global deterioration of cognitive abilities in multiple domains, including memory, and at least 1 additional area- learning, orientation, language, comprehension, and judgment- severe enough to interfere with daily life (Daviglus 176) .Different forms of dementia, including vascular disorders (multiple strokes), dementia with Lewy bodies, Parkinsons dementia, and normal pressure hydrocephalus would be grouped among the non-Alzheimer disorders (Dementia). Alzheimer disease is the most common cause of dementia it accounts for 60% to 80% of all dementia cases, and as many as 5.1 million Americans may currently have the disease; the prevalence of mild cognitive impairment is even higher (Daviglus 176). Furthermore, the number of persons affected by Alzheimer disease or mild cognitive impairment is expected to increase considerably with the aging of the baby-boom generation (Daviglus 176). About 5 percent to 8 percent of all people over the age of 65 have some form of dementia, and this number doubles every five years above that age (Dementia). It is estimated that as many as half of people 85 or older suffer from dementia (Dementia). Although dementia has always been common, it has become even more common among the elderly in recent history. It is not clear if this increased frequency of dementia reflects a greater awareness of the symptoms or if people simply are living longer and thus are more likely to develop dementia in their older age (Dementia). The cognitive or behavioral impairment involves a minimum of two of the following domains: Impaired ability to acquire and remember new information––symptoms include: repetitive questions or conversations, misplacing personal belongings, forgetting events or appointments, getting lost on a familiar route (McKhann., et al). Impaired reasoning and handling of complex tasks, poor judgment––symptoms include: poor understanding of safety risks, inability to manage finances, poor decision-making ability, inability to plan complex or sequential activities (McKhann., et al). Impaired visuospatial abilities––symptoms include: inability to recognize faces or common objects or to find objects in direct view despite good acuity, inability to operate simple implements, or orient clothing to the body (McKhann., et al). Impaired language functions (speaking, reading, writing) ––symptoms include: difficulty thinking of common words while speaking, hesitations; speech, spelling, and writing errors (McKhann., et al). Changes in personality, behavior, or comportment––symptoms include: uncharacteristic mood fluctuations such as agitation, impaired motivation, initiative, apathy, loss of drive, social withdrawal, decreased interest in previous activities, loss of empathy, compulsive or obsessive behaviors, socially unacceptable behaviors (McKhann., et al). Diabetes mellitus, ApoE gene variation, current smoking, and depression are associated with increased risk for Alzheimer disease and cognitive decline (Daviglus., et al 180). Several cardiovascular risk factors have been consistently associated with increased risk for cognitive decline (Daviglus., et al 180). High blood pressure has been most consistently associated with cognitive decline, and particularly with severe cognitive decline (Daviglus., et al 180). Diabetes also has been associated with an increased Risk for cognitive decline, but this association is modest and less consistent (Daviglus., et al 180). The metabolic syndrome, a cluster of metabolic abnormalities, has been consistently associated with a modest risk for cognitive decline (Daviglus., et al 180). A large randomized trial of cognitive training (consisting of memory, reasoning, and speed) over 5 to 6 weeks with a subsequent booster period showed modest benefits on cognitive functioning and a small, statistically significant effect on reducing the extent of age-related cognitive decline at 5-year follow-up (Daviglus., et al 180). This trial also showed a very small significant benefit on instrumental activities of daily living- for example, managing finances, managing medications, and keeping house- and, in a subgroup analysis, benefit on driving performance in elderly persons (Daviglus., et al 180). However, these findings need to be replicated to confirm the benefits of cognitive engagement on preventing cognitive decline over a longer period and in persons with varying levels of baseline cognitive abilities before firm recommendations can be made (Daviglus., et al 180). Currently, no evidence of even moderate scientific quality exists to support the association of any modifia ble factor (such as nutritional supplements, herbal preparations, dietary factors, prescription or nonprescription drugs, social or economic factors, medical conditions, toxins, or environmental exposures) with reduced risk for Alzheimer disease. Numerous modifiable factors have been reported to show association with risk for Alzheimer disease across multiple studies, but the overall scientific quality of the evidence is low. I interviewed Nancy Hepburn who had a grandmother with dementia and is currently taking care of her mother who also had dementia. â€Å"The hardest thing to go through is them not remembering who I am and the times we had together† (Hepburn). My grandmother started having abnormal behavior and accused me of stealing her perfume, but I later found out she was hiding them (Hepburn). Nancy Hepburn also says, â€Å"My mother still remembers who I am but has short term memory loss, I have noticed while taking care of her, one thing that gets me frustrated and is also a very hard thing to do is have a conversation with her†. â€Å"We will start talking about a topic and then she will ask me the same thing that she did seconds before, or she gets it all mixed up and loses the point of what we were talking about† (Hepburn). You need to have a lot of patience and understanding for their circumstances and no matter how bad it gets, it’s your family member and you ha ve to understand they weren’t like that before the disease (Hepburn). As the disease progresses, these activities can enhance the person’s sense of dignity and self-esteem by giving more purpose and meaning to his or her life. Activities also structure time. They can make the best of a person’s abilities and facilitate relaxation. Being active can also provide a sense of engagement, usefulness and accomplishment, which can help reduce behavior like wandering or agitation. Both a person with dementia and his or her caregiver can enjoy the sense of security and togetherness that activities provide. Consider the person’s likes and dislikes, strengths and abilities, and interests. As the disease progresses, be ready to make adjustments (Alzheimer’s Associations 2).   Daily routines may include:  » Chores: Dusting, sweeping, doing laundry.  » Mealtime: Preparing food, cooking, eating.  » Personal care: Bathing, shaving, dressing. Other activities may include:  » Creative: Painting, playing the piano.  » Intellectual: Reading a book, doing puzzles.  » Physical: Taking a walk, playing catch.  » Social: Having coffee, talking, playing cards.  » Spiritual: Praying, singing a hymn.  » Spontaneous: Visiting friends, going out to dinner.  » Work-related: Making notes, fixing something (Alzheimer’s Associations 2). To determine if the daily plan is working, consider the person’s response to each activity (Alzheimer’s Associations 8). The success of an activity can vary from day to day (Alzheimer’s Associations 8). In general, if the person seems bored, distracted or irritable, it may be time to introduce another activity or take a break (Alzheimer’s Associations 8). Structured and pleasant activities often can reduce agitation and improve mood (Alzheimer’s Associations 8). The type of activity and how well it’s completed is not as important as the joy and sense of accomplishment the person gets from doing it (Alzheimer’s Associations 8). Cited page Alzheimer’s Associations. â€Å"Activities at Home Planning the Day for a Person with MIDDLE- OR LATE-STAGE DEMENTIA Middle- or Late- Stage Dementia† (2017) 1-12 This article explains daily activities to plan with a dementia patient. I believe this source is credible because it is written by the Alzheimer’s Association. I will use this information in my research to find different activities that will better help the dementia patient along with the caregivers. Daviglus, Martha L., et al. National Institutes of Health State-of-the-Science Conference statement: preventing alzheimer disease and cognitive decline. Annals of internal medicine 153.3 (2010): 176-181. This article researched the reduction of risk factors for Alzheimer’s disease. I find this article credible because state-of-the-science statements were prepared by independent panels of health professionals and public representatives by the National Institutes of Health (NIH). I will use this source in my report to better understand the risk factors and preventions of Alzheimer’s Disease. Dementia. (2014) my.clevelandclinic.org/health/diseases/9170-dementia. This source is credible because it is information from a clinic. I will use the information in the article to better understand dementia and what its symptoms are. Hepburn, Nancy, Personal interview. 2 Oct. 2018 This source is credible because she has a mother and had a grandmother who both have and had dementia. I will use this information to better understand what it is like taking care of an Alzheimer’s patient. McKhann, Guy M., et al. The diagnosis of dementia due to Alzheimer’s disease: Recommendations from the National Institute on Aging-Alzheimer’s Association workgroups on diagnostic guidelines for Alzheimers disease. Alzheimers dementia 7.3 (2011): 263-269. This article explains the different behavioral impartments on Alzheimer’s disease. I believe this to be a credible source because it is information from the National Institute on Aging-Alzheimer’s Association. I will use this source to the impairments that dementia causes.

Dachauâ€The First Nazi Concentration Camp

Dachau- The First Nazi Concentration Camp Auschwitz might be the most famous camp in the Nazi system of terror, but it was not the first. The first concentration camp was Dachau, established on March 20, 1933, in the southern German town of the same name (10 miles northwest of Munich.) Although Dachau was initially established to hold political prisoners of the Third Reich, only a minority of whom were Jews, Dachau soon grew to hold a large and diverse population of people targeted by the Nazis. Under the oversight of Nazi Theodor Eicke, Dachau became a model concentration camp, a place where SS guards and other camp officials went to train. Building the Camp The first buildings in the Dachau concentration camp complex consisted of the remnants of an old World War I munitions factory that was in the northeastern portion of the town. These buildings, with a capacity of about 5,000 prisoners, served as the main camp structures until 1937, when prisoners were forced to expand the camp and demolish the original buildings. The â€Å"new† camp, completed in mid-1938, was composed of 32 barracks and was designed to hold 6,000 prisoners. The camp population, however, was usually grossly over that number. Electrified fences were installed and seven watchtowers were placed around the camp. At the entrance of Dachau was placed a gate topped with the infamous phrase, Arbeit Macht Frei (Work Sets You Free.†) Since this was a concentration camp and not a death camp, there were no gas chambers installed at Dachau until 1942, when one was built but not used. First Prisoners The first prisoners arrived in Dachau on March 22, 1933, two days after the acting Munich Chief of Police and Reichsfà ¼hrer SS Heinrich Himmler announced the camp’s creation. Many of the initial prisoners were Social Democrats and German Communists, the latter group having been blamed for the February 27 fire at the German parliament building, the Reichstag. In many instances, their imprisonment was a result of the emergency decree that Adolf Hitler proposed and President Paul Von Hindenberg approved on February 28, 1933. The Decree for the Protection of the People and the State (commonly called the Reichstag Fire Decree) suspended the civil rights of German civilians and prohibited the press from publishing anti-government materials. Violators of the Reichstag Fire Decree were frequently imprisoned in Dachau in the months and years after it was put into effect. By the end of the first year, there had been 4,800 registered prisoners in Dachau. In addition to the Social Democrats and Communists, the camp also held trade unionists and others who had objected to the Nazis rise to power. Although long-term imprisonment and resulting death were common, many of the early prisoners (prior to 1938) were released after serving their sentences and were declared rehabilitated. Camp Leadership The first commandant of Dachau was SS official Hilmar Wckerle. He was replaced in June 1933 after being charged with murder in the death of a prisoner. Although Wckerle’s eventual conviction was overturned by Hitler, who declared concentration camps out of the realm of the law, Himmler wanted to bring in new leadership for the camp. Dachau’s second commandant, Theodor Eicke, was quick to establish a set of regulations for daily operations in Dachau that would soon become the model for other concentration camps. Prisoners in the camp were held to a daily routine and any perceived deviation resulted in harsh beatings and sometimes death. Discussion of political views was strictly prohibited and violation of this policy resulted in execution. Those who attempted to escape were put to death as well. Eicke’s work in creating these regulations, as well as his influence on the physical structure of the camp, led to a promotion in 1934 to SS-Gruppenfà ¼hrer and Chief Inspector of the Concentration Camp System. He would go on to oversee the development of the vast concentration camp system in Germany and modeled other camps on his work at Dachau. Eicke was replaced as commandant by Alexander Reiner. Command of Dachau changed hands nine more times before the camp was liberated. Training SS Guards As Eicke established and implemented a thorough system of regulations to run Dachau, Nazi superiors began to label Dachau as the â€Å"model concentration camp.† Officials soon sent SS men to train under Eicke. A variety of SS officers trained with Eicke, most notably the future commandant of the Auschwitz camp system, Rudolf Hà ¶ss. Dachau also served as a training ground for other camp staff. Night of the Long Knives On June 30, 1934, Hitler decided it was time to rid the Nazi Party of those who were threatening his rise to power. In an event that became known as the Night of the Long Knives, Hitler used the growing SS to take out key members of the SA (known as the â€Å"Storm Troopers†) and others he viewed as being problematic to his growing influence. Several hundred men were imprisoned or killed, with the latter being the more common fate. With the SA officially eliminated as a threat, the SS began to grow exponentially. Eicke benefited greatly from this, as the SS was now officially in charge of the entire concentration camp system. Nuremberg Race Laws In September 1935, the Nuremberg Race Laws were approved by officials at the annual Nazi Party Rally. As a result, a slight increase in the number of Jewish prisoners at Dachau occurred when â€Å"offenders† were sentenced to internment in concentration camps for violating these laws. Over time, the Nuremberg Race Laws were also applied to Roma Sinti (gypsy groups) and led to their internment in concentration camps, including Dachau. Kristallnacht During the night of November 9-10, 1938, the Nazis sanctioned an organized pogrom against the Jewish populations in Germany and annexed Austria. Jewish homes, businesses, and synagogues were vandalized and burned. Over 30,000 Jewish men were arrested and approximately 10,000 of those men were then interned in Dachau. This event, called Kristallnacht (Night of Broken Glass), marked the turning point of increased Jewish incarceration in Dachau. Forced Labor In the early years of Dachau, most of the prisoners were forced to perform labor related to the expansion of the camp and the surrounding area. Small industrial tasks were also assigned to make products used in the region. But after World War II broke out, much of the labor effort was transitioned to create products to further the German war effort. By mid-1944, sub-camps began to spring up around Dachau in order to increase war production. In total, over 30 sub-camps, which worked more than 30,000 prisoners, were created as satellites of the Dachau main camp. Medical Experiments Throughout the Holocaust, several concentration and death camps performed forced medical experiments on their prisoners. Dachau was no exception. The medical experiments conducted at Dachau were ostensibly aimed at improving military survival rates and bettering medical technology for German civilians. These experiments were usually exceptionally painful and unneeded. For example, Nazi Dr. Sigmund Rascher subjected some prisoners to high altitude experiments using pressure chambers, while he forced others to undergo freezing experiments so that their reactions to hypothermia could be observed.  Still, other prisoners were forced to drink saltwater to determine its drinkability. Many of these prisoners died from the experiments. Nazi Dr. Claus Schilling hoped to create a vaccine for malaria and injected over a thousand prisoners with the disease. Other prisoners at Dachau were experimented on with tuberculosis. Death Marches and Liberation Dachau remained in operation for 12 years- nearly the entire length of the Third Reich. In addition to its early prisoners, the camp expanded to hold Jews, Roma and Sinti, homosexuals, Jehovah’s Witnesses, and prisoners of war (including several Americans.) Three days prior to liberation, 7,000 prisoners, mostly Jews, were forced to leave Dachau on a forced death march that resulted in the death of many of the prisoners. On April 29, 1945, Dachau was liberated by the United States 7th Army Infantry Unit. At the time of liberation, there were approximately 27,400 prisoners who remained alive in the main camp. In total, over 188,000 prisoners had passed through Dachau and its sub-camps. An estimated 50,000 of those prisoners died while imprisoned in Dachau.

Research on a Rental Car Company Called Easycar Case Study

Research on a Rental Car Company Called Easycar - Case Study Example Easycars strives to offer its customers service quality that is redefined. Easycars offers the best in car rental services: latest cars in excellent condition with maximum efficiency and mileage. From efficient no - nonsense hatchbacks to shining limos, they have it all. Each car comes with a personalized service: an attendant/ chauffeur who knows the ins and outs of the car and would only be too happy to help a new customer, GPS equipment to help navigate the customer, a laptop charger, mobile phone charger, easy to read maps of the city with location of major landmarks and hotels. Only experienced drivers with a clean record are hired and made to undergo a rigorous training session before they start work with the company. Each car also comes with a complementary snack hamper and mineral water bottles that are replaced on a daily basis. Booking an Easycar is as easy as booking a flight ticket. Just login, register and book a car through the company's website or through a travel agen t. So, there you go! As easy as a click and go. Reliable and dependable are two words to easily describe the company's services. Easycars has a record of delivering excellent services in terms of reliability and dependability. In the rare event of a car breaking down, the company promises to send a replacement or a trained mechanic within half an hour. This is possible because of its partnership with other local, smaller auto companies and garages in smaller towns across the country. Thus, without investing in an office or personnel, Easycars is able to provide the customer reliable service and replacement in case of breakdowns. The employees are friendly, courteous, competent and trained to handle emergencies. Drivers have to undergo a strict background check through a reputed security agency before they can join the company. Each driver also has to provide two referrals before joining Easycars. So, the customer knows that he is in safe hands when hiring a car and a driver from Easycars. Easycars not only has booking staff, but an exclusive customer care section too. The staff is young, enthusiastic and ready to help. The Branch Manager, who would represent the face of the company can be reached on his cell number 24/7.The support staff has different plans suitable to each customer's budget and preferences. They are also willing to accommodate a few changes if requested by the customer. They do not go into forced selling or other gimmicks, instead discreetly allow the customers to make the choice. They just guide the customer in picking the best plan and tariff. The company has a tie-up with major luxury hotels and a few budget hotels across major cities in Hong Kong, Singapore and India. There are plans on the anvil for corporate discounts and offers, tie-up with airlines and hospitals too. The tie-up with hospitals is the unique selling point of Easycars as there has been a tremendous increase in people from the U.S and Europe coming to India for cost-effective medical treatment. In Singapore, the company offers discounts and attractive packages to groups of 20 or more tourists at Changi airport itself. 2.) Discuss cultural barriers and required adaptation when Easycar enters the Asian market. As Erica Walsh puts it "Many people can feel overwhelmed when planning a vacation to the Far East. The distance, language and cultural barriers

Biomechanics Case Study Example | Topics and Well Written Essays - 750 words

Biomechanics - Case Study Example However the forces are greatest at posterolateral bundle at fullest extension. The posterolateral bundle withstands more force than the anterolateral bundles. Most common cause of ACL injury is due to non contact deccelatory forces involving lateral bending of the knee to a valgus position causing extension of the knee and rotation of the tibia(Boden et al, 2009)(Giuliani et al , 2009). Immediately after the tear of the ACL or inury to the ACL she should be asked to take rest so as to prevent further movement which can cause wear and tear. Ice should be applied every 15- 20 minutes and compression should be provided on the affected portion. Finally the injured knee should be elevated above the heart level in order to reduce the swelling and reduce episodes of pain (Benjaminse et al, 2006). Kinematic research has revealed that the quadriceps contraction is responsible for the greatest strain on the ACL graft between 10 degree and 45 degree of flexion. The ACL graft is devoid of the normal mechanoreceptors and may not provide biofeedback like in the uninjured knee. These factors are to be considered for the long term rehabilitation programs. The overall aim for the long term rehabilitation is to restore the joint anatomy, provide static and dynamic stability to the joint, maintain aerobic and psychological conditioning and ultimately aim this athlete to easy return to sporting activity. For this a four step approach is followed. In the first phase comprising one or two weeks the aim of therapy is to reduce the pain and inflammation and increase the range of motion of the knee. A postoperative brace is used ranging 30 degree to 90 degree till there is adequate quadriceps control. Physiotherapy is to be provided with the emphasis to static contractions of hamstrings and c o-contractions for the hamstrings and the quadriceps. Partial

Shrinking Middle class Essay -- essays papers

Shrinking Middle class The Incredibly Shrinking Middle Class I never thought I would find so much information on the incredibly shrinking middle class until I searched around for it on the Internet. In the United States, the middle class is put into a strange socioeconomic category. Although it is not easily defined everyone believes they belong in that class. I guess what you can do is look at it in two different ways. First ask the question â€Å"What percent of all income is distributed to the middle class at any time,† then think about â€Å"How many families obtain enough income to achieve a middle class standard of living at any point of time.† Basically these are two ways of approaching the middle class called either the percentile approach or the class share approach. What comes into my mind when thinking on how to categorize those people that belong in the middle class, I look at such things as education, race, family, income, gender and how many people are in your household. I look at it as those people who are making between $40,000 and about $85,000 to be in the middle class while the next step would be the upper middle class and then to the upper class. Maybe I am wrong here, but like I said before, everyone wants to have that â€Å"I am middle class† attitude. The most recent Census Bureau survey data shows that the share of households with incomes of $75,000 or more has doubled in the past 24 years. Other studies, however, discover that more people who depart the middle class move down than up, at least temporarily. The most often cited cause of the decline of the middle class in the United States is stagnant wages. Between 1955 and 1970, real wages adjusted and inflation rose by an average of 2.5 percent per year. Between 1971 and 1994, the average growth of real wages was 0.3 percent a year. The stagnation of wages has been especially noticeable to middle-class people, who rely very much on the money they make at their jobs. Recessions seem to hit higher income households much harder, which sends them down to the middle class. Middle-income households may or may not be more likely than higher-income households to qualify for unemployment compensation when jobs are scarce. But those who do are more likely than high-income households to receive benefits that replace a greater share of their regular wages, which helps them maintai... ...ocess. Data generated by the Census Bureau, the Bureau of Labor Statistics, the Federal Reserve and other nonpartisan sources oppose claims commonly made. For example, data from such agencies show that differences in family income largely reflect differences in how many members of a family actually work and how hard they work. Americans in all income groups have prospered, or have failed to prosper, together. Gains by upper-income Americans have not come at the expense of middle or lower-income Americans. Nor has anyone else gained in those periods when higher-income families have lost ground. The best era in recent history for middle-income and lower-income American families was the Reagan era, which lasted from 1982 to 1989. During that period, middle-class families saw their real incomes grow by an average of 12.6 percent, while lower income families saw an average increase in real earnings of 12.9 percent. The wealth inequality debate should focus on what public policies will aid the accumulation of wealth by more, not fewer, American families. The first step American’s need to make toward transforming our consumer culture is to understand it better.

Brand Awareness and Perception towards Branded Jewellery Essay

The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. In the late 1990s, the Indian jewellery market witnessed a shift in consumer perceptions of jewellery. Apart from its historical religious significance, Jewellery is valued as an important savings and investment vehicle in India. Even in present times, Jewellery remains the Indian bride’s `Streedhan’, the wealth she takes with her when she marries and which remains hers. Gold jewellery is the preferred jewellery worn by women in India irrespective of their religious beliefs. In marriages, gold jewellery is the gift preferred by the near relatives of the bride and the groom. Jewellery is very popular among farmers, with an upsurge in gold sales after a good agricultural season. Buying of gold is an important part of every stage of an Indian citizen’s life— at birth, marriage, construction of home, festivals, relig ious ceremonies, setting up of new business, and death. Instead of being regarded as only an investment option, jewellery was being prized for its aesthetic appeal. In other words, the focus seemed to have shifted from content to design. Trendy, affordable and lightweight jewellery soon gained familiarity. Branded jewellery also gained acceptance forcing traditional Jewellers to go in for branding. As India makes rapid progress in the retail arena, the Indian Jewellery market is undergoing a gradual metamorphosis from unorganised to organised formats. Jewellery retailing is moving from a ‘storehouse of value’ to a precious fashion accessory. Plain gold is gradually easing its stranglehold on the Indian consumer psyche to give way to diamonds, platinum and coloured gemstones. The way jewellery was worn before is undergoing a tremendous change. However branded jewellery players will continue to face lot of competition from local jewellers. In order to gain market share, they will have to come up with designs that customers want and win the trust and confidence of consumers by hallmarking and demonstrating the purity of the gold used by them. To compete with traditional players, branded players must also find some way to differentiate themselves. While the success of a particular brand will depend on differentiation, affordability and quality will be a key element  in sustaining a brand. The present study will help us to understand the brand awareness and perception of the customers towards MALABAR GOLD jewellery in Bangalore. 3. STATEMENT OF THE PROBLEM In the emerging knowledge based economy it has become necessary to know how much market power lies with the brand name. Awareness and Perception are the two key metrics that any company would use to measure their brand strength. The study of brand awareness and perception is essential in marketing planning. Customer needs and preferences keep changing where brands ultimately command customer’s loyalty. Without brand awareness occurring, no other communication effects can occur. For a consumer to buy a brand they must first be made aware of it. Brand attitude cannot be formed, and intention to buy cannot occur unless brand awareness has occurred. Brand perception is created by consumer experience with the brand’s product or service. In other words, perception is the values consumers attach to a brand. After the purchase of specialty goods or shopping goods, the customer exhibits post purchase behaviour. It may be either cognitive consonance or cognitive dissonance. The consonance leads to dissatisfaction. But when it comes to customers going in high value premium segment goods such as gold, diamond and platinum ornaments, in a high competitive with too many players in the market, then the customer surely has a wide range of choice to choose from and carefully evaluates the different showrooms before making a purchase decision. In such a situation, any purchase dissonance will lead to very high degree of dissatisfaction, which may also lead to spreading negative opinion to the prospective buyer of jeweller’s outlet. Hence a research is undertaken to understand the brand awareness and perception towards branded jewellery with specific reference to Malabar Gold and Diamonds, Bangalore. 4. OBJECTIVES OF STUDY Primary objective The main objective of the study is to determine the level of brand awareness  and brand perception of Malabar Gold Jewellery, and the use of it as a measure to increase the marketing effectiveness of Malabar Brand Jewellery. Secondary objectives i. To compare the customer preference between the branded and non branded jewellery ii. To understand the parameters the customers consider while buying jewellery iii. To know how brand preference is formed in purchasing Malabar Gold jewellery among customers iv. To measure the level of satisfaction of customers of Malabar Gold v. To analyze the marketing strategies of Malabar Gold with regard to brand awareness and perception 5. RESEARCH DESIGN TYPE OF RESEARCH The study will be descriptive in nature POPULATION Customers buying gold in Bangalore City SAMPLE SIZE The sample for the study would be limited to 105 respondents. SAMPLING UNIT For this study the respondents will be the customers buying gold and diamond jewellery TYPE OF SAMPLING Simple random sampling method will be used for the study. TOOLS OF DATA COLLECTION Primary data: Primary data will be collected using a structured questionnaire as well as personal interview method. Secondary data: The secondary data for this work will be obtained from company magazines and brochures, website, newspapers, internet, text books, reports and other promotional materials. HYPOTHESES STATED FOR THE STUDY: Hypothesis 1 Null Hypothesis (H0): Gender of customers and preference for branded and non-branded jewellery is independent. Alternative Hypothesis (H1): Gender of customers and preference for branded and non-branded jewellery is independent. Hypothesis 2 Null Hypothesis (H0): Marital Status of customers and purchase of jewellery is independent. Alternative Hypothesis (H1): Marital Status of customers and purchase of jewellery is dependent. PLAN OF ANALYSIS The data collected from various sources will be tabulated and represented using the percentage and ranking method. Graphical tools like bar diagrams, pie charts etc., will be used to illustrate the tabulated data pictorially. Inferences and interpretation of the data will be done on the basis of tabulated data. In both Hypotheses 1 and 2, the null hypotheses will be tested using Chi-Square test for independence of attributes at 5% level of significance. 6. PROPOSED CHAPTER SCHEME: a. Introduction b. Review of Literature & Research Design c. Profile of Industry/Business/Selected Organisations d. Results, Analyses and Discussions e. Summary of Findings, Conclusions and Recommendations.