Research on a Rental Car Company Called Easycar Case Study

Research on a Rental Car Company Called Easycar - Case Study Example Easycars strives to offer its customers service quality that is redefined. Easycars offers the best in car rental services: latest cars in excellent condition with maximum efficiency and mileage. From efficient no - nonsense hatchbacks to shining limos, they have it all. Each car comes with a personalized service: an attendant/ chauffeur who knows the ins and outs of the car and would only be too happy to help a new customer, GPS equipment to help navigate the customer, a laptop charger, mobile phone charger, easy to read maps of the city with location of major landmarks and hotels. Only experienced drivers with a clean record are hired and made to undergo a rigorous training session before they start work with the company. Each car also comes with a complementary snack hamper and mineral water bottles that are replaced on a daily basis. Booking an Easycar is as easy as booking a flight ticket. Just login, register and book a car through the company's website or through a travel agen t. So, there you go! As easy as a click and go. Reliable and dependable are two words to easily describe the company's services. Easycars has a record of delivering excellent services in terms of reliability and dependability. In the rare event of a car breaking down, the company promises to send a replacement or a trained mechanic within half an hour. This is possible because of its partnership with other local, smaller auto companies and garages in smaller towns across the country. Thus, without investing in an office or personnel, Easycars is able to provide the customer reliable service and replacement in case of breakdowns. The employees are friendly, courteous, competent and trained to handle emergencies. Drivers have to undergo a strict background check through a reputed security agency before they can join the company. Each driver also has to provide two referrals before joining Easycars. So, the customer knows that he is in safe hands when hiring a car and a driver from Easycars. Easycars not only has booking staff, but an exclusive customer care section too. The staff is young, enthusiastic and ready to help. The Branch Manager, who would represent the face of the company can be reached on his cell number 24/7.The support staff has different plans suitable to each customer's budget and preferences. They are also willing to accommodate a few changes if requested by the customer. They do not go into forced selling or other gimmicks, instead discreetly allow the customers to make the choice. They just guide the customer in picking the best plan and tariff. The company has a tie-up with major luxury hotels and a few budget hotels across major cities in Hong Kong, Singapore and India. There are plans on the anvil for corporate discounts and offers, tie-up with airlines and hospitals too. The tie-up with hospitals is the unique selling point of Easycars as there has been a tremendous increase in people from the U.S and Europe coming to India for cost-effective medical treatment. In Singapore, the company offers discounts and attractive packages to groups of 20 or more tourists at Changi airport itself. 2.) Discuss cultural barriers and required adaptation when Easycar enters the Asian market. As Erica Walsh puts it "Many people can feel overwhelmed when planning a vacation to the Far East. The distance, language and cultural barriers

Biomechanics Case Study Example | Topics and Well Written Essays - 750 words

Biomechanics - Case Study Example However the forces are greatest at posterolateral bundle at fullest extension. The posterolateral bundle withstands more force than the anterolateral bundles. Most common cause of ACL injury is due to non contact deccelatory forces involving lateral bending of the knee to a valgus position causing extension of the knee and rotation of the tibia(Boden et al, 2009)(Giuliani et al , 2009). Immediately after the tear of the ACL or inury to the ACL she should be asked to take rest so as to prevent further movement which can cause wear and tear. Ice should be applied every 15- 20 minutes and compression should be provided on the affected portion. Finally the injured knee should be elevated above the heart level in order to reduce the swelling and reduce episodes of pain (Benjaminse et al, 2006). Kinematic research has revealed that the quadriceps contraction is responsible for the greatest strain on the ACL graft between 10 degree and 45 degree of flexion. The ACL graft is devoid of the normal mechanoreceptors and may not provide biofeedback like in the uninjured knee. These factors are to be considered for the long term rehabilitation programs. The overall aim for the long term rehabilitation is to restore the joint anatomy, provide static and dynamic stability to the joint, maintain aerobic and psychological conditioning and ultimately aim this athlete to easy return to sporting activity. For this a four step approach is followed. In the first phase comprising one or two weeks the aim of therapy is to reduce the pain and inflammation and increase the range of motion of the knee. A postoperative brace is used ranging 30 degree to 90 degree till there is adequate quadriceps control. Physiotherapy is to be provided with the emphasis to static contractions of hamstrings and c o-contractions for the hamstrings and the quadriceps. Partial